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Entity Purchase vs Cross-Purchase Buy-Sell: Which Structure Fits Your Business

A plain-English comparison of entity and cross-purchase buy-sell structures, including basis effects, admin complexity, and scalability.

Entity Purchase Strengths

  • Simple administration for firms with multiple owners.
  • Business owns and pays for policies directly.

Cross-Purchase Strengths

  • May improve basis outcomes for surviving owners.
  • Direct ownership transfer can be cleaner in some tax scenarios.

Decision Drivers

  • Owner count, expected valuation growth, admin tolerance, and long-term tax objectives.
  • Choose the structure your team will actually maintain for decades.

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